Prospect Datas

Addressable business records, assembled to a brief.

Before any record moves, the definition of the audience is agreed. Everything removed is logged, so the removals can be inspected. Lineage survives the handover rather than being stripped at the door.

Brief interrogation

Reading a requirement back as filters, and asking about the parts that cannot be expressed that way.

Address normalisation

Standardising location data before comparison, so one place does not read as several.

Sending identity

Separating what you send in volume from how your main domain is treated.

Ask for the exclusions report even if you never read it.